Exciting rumors have been circulating for years that Volkswagen-owned Audi would be joining the Formula 1 racing league in the near future. Now, the time has finally arrived for the highly-anticipated rumors to materialize. Herbert Diess, CEO of Volkswagen, made the news official when he announced that beginning in 2026, Audi would indeed become a part of the Formula 1 world. The epic choice was not only met with an overwhelmingly positive welcome, along with complimentary feedback from current investors, participants, and fans, but the investment in Formula 1 racing has also been projected by experts to yield remarkable success and growth in the future market as well.

Many people believe that Audi's new, drastic, ground-breaking venture is due to their recent purchase of the coveted McLaren; however, Diess stated otherwise. He said that he based his decision to delve into the racing league on factors including the amazing opportunity it presented him and his company regarding 2026 regulations, the passionate and rising enthusiasm shown by younger fans for Formula 1, and its tremendous expansion into multiple key markets across the globe, such as China, Germany, France, Italy, Japan, and the United States. Since its creation in 1946, Formula 1 has always maintained significant popularity all over the world, but its fame has been skyrocketing particularly fervently among younger fans over the past few decades.

We at Audi Springfield pride ourselves on our dedication to our customers and our diligence in our service. Please do not hesitate to contact us if you have any questions or would like more information about the inclusion of Audi in Formula 1 racing, or if you need assistance with purchasing a new or pre-owned Audi. You can give us a call or visit our dealership in person - either way, our team of professionals will be happy to hear from you and eager to provide you with the answers you need.