Audi is a luxury automobile manufacturer and Volkswagen subsidiary. It was founded in 1909 in Germany and has produced world-class vehicles known for their luxury and comfort. The name “Audi” means “listen” in Latin, and listening to what its customers want has helped Audi achieve the international success it enjoys today.
Audi Begins
Although Audi started to produce vehicles in the early 1900s, the company was formally established in 1885. The company was a branch of Audi AG, which produced various vehicle components. After some deliberations and many business meetings, Audi’s founders finally came up with a suitable name for the company. Production of the first Audi vehicle started in 1910 with the launch of the Audi Type A. The Audi Type B, a variant, was produced later that year. A four-cylinder engine powered both of the first Audi releases, which was followed by a six-cylinder engine replacement in successive models years later. Audi created the first German car with a left-handed driving system in 1921. This car was called the Audi Type K. The Type K influenced driving significantly in Germany, as left-handed driving was subsequently deemed to be safer and provided a superior view of oncoming traffic compared to right-hand driving.
A Merger of Companies
In 1928, Audi merged with several other companies to form Auto Union AG. The combined companies created the Audi Front, the first car available in Europe with a six-cylinder engine and standard front-wheel drive. Audi focused on creating smaller vehicles through the 1930s, which initially led to Audi trailing behind competitors. However, the company ultimately made a comeback by producing more innovative and higher-end vehicles.
Audi Arrives in the US
Audi was a European brand until it introduced cars in the US in the 1970s. The Audi 50 was one of the first cars the automaker brought to the American market. Audi met stiff competition from European rivals, including Mercedes and BMW. In 1990, Audi started to equip its cars with an Audi V8 engine, which made it a more serious contender against European luxury auto rivals.
Modern Audi Vehicles
Today, Audi vehicles are a popular choice in the U.S. auto market. The company continues to sell its cars in the U.S. and international markets in Africa and Europe.
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